Globalization & Getting a handle Essay

We cannot overstate the effects of the arch of globalization on our thought, culture and the media. From the television form ads and shows, our style of dressing and the way we converse and communicate with each other in our own rustic and people from overseas. What is this phenom that we c t surface ensemble globalization? How does it affect us now and in the future? What are its benefits as well as its drawbacks? This paper result try to put a body, a face if you leave alone, on the globalization trend. II. DEFINITIONSGlobalization refers to increasing global connectivity, integration and interdependence in the social, economic, technological cultural, political and bionomical spheres. It can also be defined as a comprehensive term for the emergence of a global society in which economic, political, environmental and cultural events in star break away of the world speedily come to have significance in other crash of the world. Now basing from the definitions expiren, it can blind drunk that globalization can come to mean a trend toward the interconnectivity or interdependence on one another even if we are in two different places.This is its basic concept that is to establish more than and better lines by which the world can be bought together in ever increasing slipway and means. Now for the questions on how this trend affects the media industry, we can just take a look at the Internet. This system is ready at hand to connect different peoples and cultures with the touch of a button, as it can connect us more swiftly rather than the traditional modes of communication. III. THE EFFECTS ON THE FILM, RADIO AND TELEVISION INDUSTRIESThe pastime industry have focused their energies on the larger overseas markets for the sale and the promotion of their current offerings, movies, wireless shows, television shows have already live on a staple in some countries that these have come alonged to transpose the local anaesthetic industries for the sh are for the slice of the local market in that country. At the core of the entertainment industry-film, music, television-there is a growing dominance of U. S. products.It can be seen in most parts of the world, products such(prenominal) as KFC, McDonalds or Coca- Cola just to name a few of the transnational companies doing business in other nations off form the local market. These companies shop around other countries that have lower costs for doing business, thus further the local employment and talent pool from those countries to adapt their educational and training pools to the needs of the incoming opposed investors. Some companies, for example, America Online and Time Warner merged to form AOL Time, matching AOLs Internet businesses and Times massive holdings in media, entertainment and news concerns.More and more of these companies ten to look overseas to encourage their products and services abroad. But while the trend is focusing on global interconnectivity, that in our modern sidereal day environment, time and distance are a negligible factor in terms of dispensing media to other parts of the world. According to Professor Kalyani Chadha at the Philip Merill College of Journalism While popular rhetoric suggest that we live in an increasingly interconnected globalized world in which time and space have collapsed and media experiences are increasingly uniform, the truth is often differentMedia systems in different countries continue to be characterized by significant differences in iron out and broadcasting laws, business and economic structure, access to technology and to nature of journalistic practices, resulting often in variations in both content and perspective. In a nutshell, it is saying that what whitethorn be true and acceptable in other countries and regions might not be acceptable, even palatable in some others. The difference may stem from the traditional as well as the cultural background in the country itself or in some legal opin ion system that this particular society holds.But in the discussion of the trend of globalization, the problem herein lies in the fact that in the march for interconnectivity, some of these traditions might have to give way. IV. EFFECTS ON CULTURE The Websters Third New International Dictionary defines culture as the the total pattern of human behavior and its products embodied in speech, action and artifacts and dependent upon mans capacity for learning and transmitting knowledge to succeeding generations Thus, cultural globalization can thus be defined as the worldwide cultural standardization.Also, it can refer to the postcolonial culture, cultural pluralism and hybridization, or saving two or more cultures together to create a new one. In the picture of globalization, we moldiness recognize that the global view will effect the change in the cultural standings of some nations. In the long run of things, we must be resigned to the fact that some of these traditions must give way. Remember that globalization is linked to affecting the global community concept, a global village, if you permit the phrase.( Marshall McLuhan popularized this belief to highlight his observations that an electronic nervous system ( the media) was rapidly integrating the planetevents in one part of the world could be experienced from other parts in real-time, which is the human experience was bid when we lived in small villages). In this village, everybody was with the same beliefs and held to the same traditions, at least most of the time. But in the set up of the globalization concept, those beliefs and traditions sometimes, if not most of the time, have to give way to the establishment of a unified set of beliefs from a strong or stronger source.That is cultural hegemony, wherein the stronger or predominant influence will produce ways of thinking and seeing, and especially eliminating alternative views to reinforce the status quo, meaning the status quo of the more predominant influence. Some people fear a loss of cultural diversity as U. S. companies become dominant. Such companies tend to bundle their products, meaning they ship their products in wholesale form. Movies, television shows audio products all come into the local market and compete with the local industry, thus competing for the attention of that market. These tend to replace local alternatives.This would explain in part the prevalence of the media especially the visual media to promote their advertisements in other countries without thinking of the sensibilities that the ad might be offending. Video games and television games flash ever more violent images that await to engross kids from galore(postnominal) nations that were not ready to absorb these kinds of media. All day long, hey would sit in depend of the television and just either stare at the monitor watching these violent shows and absorb the set of the characters of the shows characters or sit endlessly at video games and get i n to the violence that these game icons display. local culture and social culture are now shaped by large and powerful mercantile interests that earlier anthropologists could not have imagined. Early anthropologists thought of societies and their cultures as fully independent systems. But today, m some(prenominal) nations are multicultural societies, composed of numerous subcultures. These subcultures are present and very visible to us, in the forms of food, attire and even in the places that we often frequent. Rarely do we dont see that in any of the places that we go, there is not one member of these subcultures that we dont come across.And we tend to borrow these things, if you will, in the way that we prepare our food, the way we buy our clothes and shoes and other accessories, in our choice of products that seem to satisfy our craving to be what the television stars portray on camera. The values that seem to be displayed out there want to look like them, that we can somehow i mitate the way they look to be what these companies want us to believe to be acceptable. People are therefore more biased in the products that they purchase or services that they get for themselves so the image that is bought in to them are to look like the people they see.The transnational companies can manipulate the way that people think of themselves also by devising us think that standards have to be met in order for us to be acceptable, or part of what is acceptable in the eyes of the global society as a whole. In short, they dictate what constitutes the upright life. For example, if you dont have a certain kind of piece of clothing such a shirt or pair of sneakers, youre supposed to feel left out of the loop. Or, in the case that you still wear a shirt that is not in fashion, and this is still dictated by the multinational companies abroad, youre still going to be left out.Or if you dont squeeze a certain brand of car or model of that car, its an antique theyll say. In um pteen instances, this trend of cultural globalization tends to make us want these companies say that we have to be to be happy. From whatever the products or producers say, is what we have been conditioned to think, that these are the keys to be living it up. It is argued that one of the consequences of globalization will be the end of cultural diversity, and the triumph of uni-polar culture serving the needs of transnational corporations. Hence, the world drinks Coca-Cola, watches American movies and eats American junk food.