Executive Summary on Purell

Purell import Hand Sanitizer is a portable hand washing solution that cleanses hands without the direct for soap and water. India currently has a problem with pollution in its water we see this as an fortune to increase our values while also providing benefits that exit help the Indian population achieve one(a) of its strategic goals. Extensive research provides evidence that marketing Purell Instant Hand Sanitizer in could increase our profit margin as a company and allow us to grow our business.With a population everyplace 1. 1 billion and limited competition this market potentially could give us 5-7% growth from each one year for the next 7 to 10 years. Being that we atomic number 18 one of the first to enter this market, we will enjoy the benefits of being a pioneer in this industry. With such a huge market, we are hoping to remove a 40% to 50% market share before additional competition start centre on India.The purpose of this report is to recommend marketing Clean Ha nds, Inc product, Purell Instant Hand Sanitizer, in India. Purell Instant Hand Sanitizer is a portable supplement to routine hand washing. This is helpful because of all the diseases that are anchor in the waters of India. It is reported that 80 percent of disease that currently affects the people of India, is caused by insanitary water and the lack of people washing or keeping their hands clean. Purell kills 99. 9percent of most common germs. Therefore, Purell is and impelling tool that promotes proper health and prevents the spread of disease. In the documents to follow we are going to discuss the internationalistic business plan, which includes our policy commitment statement, our background analysis, our market research summary along with our action steps. Than we are going to go into detail about our marketing plan, which explains our method of entry into the market, as well as issues we might encounter.